Some affiliate programs use cookies to track referrals. These cookies:

• Help attribute purchases to our referral. They typically expire within 24-90 days

• Do not collect personally identifiable information

• Are governed by the retailer's privacy policy

For more information about how we handle your data, please see our Privacy Policy.

Privacy Policy

Thank you for supporting Luma Living Co. Your purchases through our affiliate links help us continue providing valuable content, helpful guides, and thoughtfully curated product recommendations, at no extra cost to you.

We appreciate your trust and are committed to maintaining the highest standards of transparency and integrity.

Your Privacy & Cookies

Your privacy matters to us. Here's exactly how we handle your information.

Last Updated: October 15, 2025

In Plain English:

We use cookies to understand how you use our site and to give us credit when you buy products we recommend. We don't collect personal information through these cookies, and we never sell your data.

Some affiliate programs use cookies to track referrals. These cookies:

• Help attribute purchases to our referral. They typically expire within 24-90 days

• Do not collect personally identifiable information

• Are governed by the retailer's privacy policy (primarily Amazon)

For more information about how we handle your data, please see the detailed sections below.

Information We Collect

Email Addresses

When you subscribe to our newsletter, we collect your email address and, optionally, your first name. This information is stored securely with our email service provider (ConvertKit, Mailchimp, or Beehiiv).

Cookies and Analytics

We use Google Analytics to understand how visitors use our site. This helps us improve content and user experience. These cookies collect:

• Pages you visit and how long you stay

• Your general location (city/country level, not exact address)

• Device type, browser, and screen size

• How you found our site (search, social media, direct, etc.)

• Which links do you click

Affiliate Tracking Cookies

When you click on an affiliate link (like our Amazon links), a cookie is placed to track that you came from our site. This helps us earn a commission if you make a purchase. These cookies:

• Are placed by the retailer (Amazon, etc.), not by us

• Typically expire within 24-90 days

• Do not collect personally identifiable information

• Are necessary for us to earn commissions

What We DON'T Do:

If you contact us through our contact form, we collect your name, email address, and the message you send. We use this information only to respond to your inquiry.

How We Use Your Information

• Email newsletters: Send you weekly guides, honest product reviews, and curated recommendations

• Website analytics: Understand what content is helpful so we can create more of it

• Improving user experience: Make our site easier to navigate and more useful

• Responding to inquiries: Answer questions you send through our contact form

• We don't sell your information to third parties

• We don't rent or share your email list

• We don't send spam or unrelated marketing

• We don't track your browsing on other websites

Contact Form Information

Your Rights

You have complete control over your information:

• Unsubscribe anytime: Every email has an unsubscribe link at the bottom

• Request your data: We'll send you a copy of everything we have

• Request deletion: We'll permanently delete your information

• Correct your data: Update your email or name anytime

• Opt out of cookies: Disable them in your browser settings

To exercise any of these rights, email us at: privacy@lumaliving.com

Third-Party Services We Use

We work with trusted third-party services to operate our website:

ConvertKit / Mailchimp / Beehiiv

Email Service Provider

Stores your email address and sends our newsletters. They have their own privacy policies that govern how they handle your data.

Website Analytics

Website Hosting

Google Analytics

Helps us understand how visitors use our site. Google has their own privacy policy and data practices.

Hostinger

Hosts our website files. They have access to server logs (IP addresses, timestamps) but we don't use this for tracking.

Affiliate Programs

Amazon Associates

Our website is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13.

When you click our Amazon links, Amazon places cookies. Their privacy policy governs those cookies.

We encourage you to review the privacy policies of these third-party services for more information about their practices.

How We Protect Your Information

• Secure connections: Our site uses HTTPS encryption for all data transmission

• Limited access: Only necessary team members can access email lists

• Trusted partners: We only work with reputable third-party services

• Regular updates: We keep our systems and software up to date

However, no internet transmission is 100% secure. While we take reasonable steps to protect your information, we cannot guarantee absolute security.

• Email subscribers: Until you unsubscribe or request deletion

• Contact form messages: 2 years, then deleted

• Analytics data: Google Analytics retains data for 26 months

• Affiliate cookies: 24-90 days (set by retailers)

How Long We Keep Your Information

Children's Privacy (COPPA Compliance)

• Right to access: Request a copy of all data we have about you

• Right to rectification: Correct any inaccurate information

• Right to erasure ("right to be forgotten"): Request complete deletion of your data

• Right to restrict processing: Limit how we use your data

• Right to data portability: Get your data in a machine-readable format

• Right to object: Object to our processing of your data

• Right to withdraw consent: Unsubscribe or opt out anytime

If you are a parent or guardian and believe your child has provided us with personal information:

Do Not Track Signals

Some browsers offer a "Do Not Track" (DNT) signal. Currently, there is no industry standard for responding to DNT signals, so our website does not respond to DNT signals at this time.

You can still control cookies through your browser settings.

GDPR Compliance (For EU Visitors)

If you're located in the European Union, you have additional rights under the General Data Protection Regulation (GDPR):

Your GDPR Rights

Legal Basis for Processing

• Email newsletter: Consent (you signed up voluntarily)

• Website analytics: Legitimate interest (improving our service)

• Affiliate tracking: Legitimate interest (operating our business)

• Contact form: Legitimate interest (responding to inquiries)

International Data Transfers

Your data may be transferred to and processed in the United States, where our email provider and analytics service are based. These transfers are protected by appropriate safeguards such as Standard Contractual Clauses.

To exercise your GDPR rights, contact us at: gdpr@lumaliving.com

California Privacy Rights (CCPA Compliance)

If you're a California resident, you have rights under the California Consumer Privacy Act (CCPA):

Your California Rights

• Right to know: What personal information we collect, use, and share

• Right to delete: Request deletion of your personal information

• Right to opt-out: Opt out of the "sale" of personal information (we don't sell data)

• Right to non-discrimination: Equal service regardless of privacy choices

Categories of Information We Collect

• Identifiers: Email address, name (if provided)

• Internet activity: Browsing behavior, pages viewed, links clicked

• Geolocation data: General location (city/state level)

We Do NOT Sell Your Personal Information

We do not sell, rent, or share your personal information for monetary compensation. Affiliate links are NOT considered a "sale" under CCPA because we don't transfer your personal information to retailers.

To exercise your California rights, contact us at: privacy@lumaliving.com

FTC Compliance Statement

This website complies with the Federal Trade Commission's 16 CFR Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."

Questions or Concerns

Affiliate Disclosure:

Luma Living Co. participates in the Amazon Associates program and other affiliate programs. When you click on affiliate links and make a purchase, we may earn a commission at no additional cost to you.

Our Promise:

We only recommend products we personally use, test, and believe are valuable. Our opinions are honest and independent. Affiliate commissions never influence our recommendations.

We value your trust and want to ensure complete transparency. If you have any questions about:

• Our affiliate relationships

• Specific product recommendations

• How affiliate links work

• Our recommendation standards

• This privacy policy

Please contact us at: hello@lumaliving.com

We're here to help and appreciate your support of Luma Living Co.

Changes to This Disclosure

We may update this privacy policy from time to time to reflect changes in:

• Our affiliate partnerships

• Legal requirements

• Our business practices

• The technology we use

The "Last Updated" date at the top of this page indicates when the most recent changes were made. We encourage you to review this policy periodically.

Continued use of our website after changes constitutes acceptance of the updated policy.

For significant changes, we'll notify you via email if you're a subscriber.

How to Contact Us

General inquiries: hello@lumaliving.com

Mailing address:
Luma Living Co.
[Your Address]
[City, State ZIP]

Privacy-specific questions: privacy@lumaliving.com

GDPR requests (EU): gdpr@lumaliving.com

We typically respond within 24-48 hours.

When you subscribe to our newsletter, we collect your email address and, optionally, your first name. This information is stored securely with our email service provider (ConvertKit, Mailchimp, or Beehiiv).

Please contact us at privacy@lumaliving.com and we will delete it immediately.